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The Importance of the Retailer for OEM Developing Innovative Products
Jönköping University, School of Engineering, JTH. Research area Industrial Production.
2011 (English)In: Conradi Research Review, ISSN 1459-0980, Vol. 6, no 2, 63-81 p.Article in journal (Refereed) Published
Abstract [en]

The supply chain strategy research has generated many frameworks for matching the supply chain with the nature of demand, market, consumers, or products. Recently many companies have implemented innovative new product development processes in order to increase revenue. However, research on the importance of the retailers for an original equipment manufacturer (OEM) adopting a leagile supply chain strategy for innovative products, is scarce. Using the case study method, this research investigates the need of collaboration between an OEM and its retailers. This research aims to richen the knowledge about demand supply chain management (DSCM), and the coordination of demand and supply processes between companies in the demand-supply chain. This research shows that there are several measures that may be used to monitor performance, and that collaboration is important for the case company.

Place, publisher, year, edition, pages
2011. Vol. 6, no 2, 63-81 p.
National Category
Transport Systems and Logistics
Identifiers
URN: urn:nbn:se:hj:diva-19742OAI: oai:DiVA.org:hj-19742DiVA: diva2:564106
Available from: 2012-11-01 Created: 2012-11-01 Last updated: 2012-11-30Bibliographically approved

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CiteExportLink to record
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