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Creating Co-Creating Visitors: Developing Strategies for User Participation
Institutionen för kommunikation och medier, Lunds universitet.
Jönköping University, School of Education and Communication, HLK, Media and communication science.
2012 (English)Conference paper, Published paper (Refereed)
Abstract [en]

Swedish governmental policy insists on the need for public museums to turn to digital users.  This applies in particular the need for urban-centered societal institutions with regional responsibility, like regional public museums, to reach out to and include rural and coastal citizens. Most public Swedish museums today offer limited digital participatory opportunities to its users, such as blogs, on-line compe­titions, web shops, etc., however, still mostly at an experimental stage. The simple fact that there are various functioning forms for digital participa­tion available, does not in any simple way transform into actual, well-functioning user participation. Such practices instead need to become parts of museums’ overall strategies and also have to be thoroughly appropriated into everyday institutional practice.

 

Drawing on the notion of social demand (Olsson & Svensson 2012) this paper will present and discuss a research and development approach that we are applying in our effort to ana­lyse and to help elaborate instances of user participation among regional Swedish museums. In general terms, the approach is sensitive towards the web’s co-creative possibilities by help of analyses of best (participatory) web-practices, and it includes a research design that both accounts for and involves users’ deliberate and reflexive preferences.

 

More particularly, this paper will discuss strategies to examine the preferences of a regional museum’s users’ in general, and their rural and coastal potential users in particular. Drawing on methodology from audience research the paper will outline a potential design to document and map citizens demands on their regional (digital) museum.

Place, publisher, year, edition, pages
2012.
Keywords [en]
public museums, social media, user participation, co-creativity, social demand, audience research
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:hj:diva-19711OAI: oai:DiVA.org:hj-19711DiVA, id: diva2:563347
Conference
ECREA 2012, 4:th European Communication Conference, 24-27 October, Istanbul, Turkey
Available from: 2012-10-29 Created: 2012-10-29 Last updated: 2015-09-08

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf