IKEA and Volvo marketing strategies in the Italian market

Gogunova, Alina; Gilyazova, Sofiya

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IKEA and Volvo marketing strategies in the Italian market

Gogunova, Alina

Jönköping University, Jönköping International Business School.

Gilyazova, Sofiya

Jönköping University, Jönköping International Business School.

2012 (English)Independent thesis Advanced level (degree of Master (Two Years)), 40 credits / 60 HE creditsStudent thesis

Place, publisher, year, edition, pages

2012.

National Category

Business Administration

Identifiers

URN: urn:nbn:se:hj:diva-19700OAI: oai:DiVA.org:hj-19700DiVA, id: diva2:563060

Uppsok

Technology

Supervisors

Chirico, Francesco

Examiners

Blombäck, Anna

Available from: 2012-10-29 Created: 2012-10-28 Last updated: 2012-10-29Bibliographically approved

Open Access in DiVA

IKEA and Volvo marketing strategies in the Italian market(2100 kB)

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