Online newspapers are a highly competitive business espe-cially in transition economies. Such factors as a small In-ternet advertising market, low penetration of the Internet and government relations play a vital role in success of an online newspaper. Thus, online newspaper business is sel-dom profitable in Ukraine.
The purpose of this study is to define the factors of success of the Ukrainian online newspaper Ukrainska Pravda and the influence of media industry within the context of tran-sition economy.