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A Practice Theory approach to value discrepancies in IMC implementation: The case of customer magazines
Jönköping University, School of Education and Communication, HLK, Media and communication science.ORCID iD: 0000-0002-0301-9765
2012 (English)In: 11th ICORIA, International Conference on Research in Advertising: The changing roles of advertising, 2012Conference paper, Presentation (Refereed)
Place, publisher, year, edition, pages
2012.
National Category
Business Administration Communication Studies
Identifiers
URN: urn:nbn:se:hj:diva-19068OAI: oai:DiVA.org:hj-19068DiVA: diva2:541805
Conference
ICORIA, Stockholm, June 28-30
Available from: 2012-07-24 Created: 2012-07-24 Last updated: 2015-08-20

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf