Consumers&apos; Experience of Advertisements in Tablet Devices

Sakandelidze, Alexander

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Consumers' Experience of Advertisements in Tablet Devices

Sakandelidze, Alexander

Jönköping University, Jönköping International Business School, JIBS, Business Administration.

2012 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis

Place, publisher, year, edition, pages

2012. , p. 183

Keywords [en]

Tablet Device, Advertisement, Drivers, Phenomenology, Banners, Digital Advertising, Website, Pop-up, Attitudes, Media, TV, Newspaper, Traditional Media, Media Context, Technology, Ideology, Motives

National Category

Business Administration

Identifiers

URN: urn:nbn:se:hj:diva-18234OAI: oai:DiVA.org:hj-18234DiVA, id: diva2:530369

Presentation

2012-05-24, B4046, Gjuterigatan 5, Jönköping, 13:50 (English)

Uppsok

Social and Behavioural Science, Law

Supervisors

Shaver, Dan

Ramirez-Pasillas, Marcela

Examiners

Blombäck, Anna

Available from: 2012-06-19 Created: 2012-06-01 Last updated: 2012-06-19Bibliographically approved

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