Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Parallel Practitioner Mental Models of IMC Implementation
Jönköping University, School of Education and Communication, HLK, Media and communication science.ORCID iD: 0000-0002-0301-9765
University of Melbourne.
2012 (English)In: Proceedings of 41st EMAC: Marketing to Citizens: Going beyond Customers and Consumers, 2012Conference paper, Published paper (Refereed)
Place, publisher, year, edition, pages
2012.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-18135OAI: oai:DiVA.org:hj-18135DiVA: diva2:528988
Conference
EMAC, European Marketing Academy, 41st Annual Conference, ISCTE, Lisbon, May 22-26
Available from: 2012-05-28 Created: 2012-05-28 Last updated: 2015-08-20

Open Access in DiVA

No full text

Search in DiVA

By author/editor
Ots, Mart
By organisation
HLK, Media and communication science
Business Administration

Search outside of DiVA

GoogleGoogle Scholar

Total: 331 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf