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Semantic Retail: Towards a Cross-ContextInformation Architecture
University of Borås.
2008 (English)In: Knowledge organization, ISSN 0943-7444, Vol. 35, no 1, 5-15 p.Article in journal (Refereed) Published
Abstract [en]

Information architecture (IA) is an emerging discipline within the knowledge organization field that merges concepts and approaches from several different disciplines (librarianship and information science, classification theory, logic and philosophy, user experience, web design, psychology and ergonomics, industrial design): its goal is the structural design of shared information environments. We outline a unified model of information architecture for both digital and physical spaces, providing a conceptual framework for the design of cognitive and informational continuity between environments that allows users not to shift constantly between diverse, often colliding patterns (Bates 2002; Grossman 2006; Marchionini2004; Rosati 2007). We identified key concepts which act as cross-fields heuristics and which provide the foundations for our framework: in this paper we will illustrate these heuristics as they apply to the design process of a new kind of retail space that we call “semantic retail”. This is a new kind of physical space where knowledge organization principles are applied not only to proper informational content, but also to goods, services and paths (wayfinding).

Place, publisher, year, edition, pages
2008. Vol. 35, no 1, 5-15 p.
Keyword [en]
information architecture, cross-channel, user experience
National Category
Computer and Information Science
Identifiers
URN: urn:nbn:se:hj:diva-17818OAI: oai:DiVA.org:hj-17818DiVA: diva2:510688
Available from: 2012-03-17 Created: 2012-03-17 Last updated: 2012-03-19Bibliographically approved

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