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Applied Strategic Marketing
Berndt, Adele
Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics.
ORCID iD:
0000-0002-6633-632X
2012 (English)
In:
Applied Strategic Marketing / [ed] Jooste, CJ., Strydom, JW., Berndt,AD., and du Plessis, PJ, Cape Town: Pearson Education Academic Publisher, 2012, 4th, 342-362 p.
Chapter in book (Other academic)
Place, publisher, year, edition, pages
Cape Town: Pearson Education Academic Publisher, 2012, 4th. 342-362 p.
Keyword [en]
Strategic marketing, applied strategy, marketing strategy
National Category
Business Administration
Identifiers
URN:
urn:nbn:se:hj:diva-17606
ISBN:
978-1-77578-127-1
OAI: oai:DiVA.org:hj-17606
DiVA:
diva2:495841
Available from:
2012-02-09
Created:
2012-02-06
Last updated:
2015-06-11
Bibliographically approved
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