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Applied Strategic Marketing
Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics.ORCID iD: 0000-0002-6633-632X
2012 (English)In: Applied Strategic Marketing / [ed] Jooste, CJ., Strydom, JW., Berndt,AD., and du Plessis, PJ, Cape Town: Pearson Education Academic Publisher, 2012, 4th, p. 342-362Chapter in book (Other academic)
Place, publisher, year, edition, pages
Cape Town: Pearson Education Academic Publisher, 2012, 4th. p. 342-362
Keywords [en]
Strategic marketing, applied strategy, marketing strategy
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-17606ISBN: 978-1-77578-127-1 (print)OAI: oai:DiVA.org:hj-17606DiVA, id: diva2:495841
Available from: 2012-02-09 Created: 2012-02-06 Last updated: 2015-06-11Bibliographically approved

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Berndt, Adele

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