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Relationship Marketing and Customer Relationship Management
Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics.ORCID iD: 0000-0002-6633-632X
2012 (English)In: Relationship Marketing and Customer Relationship Management / [ed] Berndt, A and Tait, M, Cape Town: Juta , 2012, 2ndChapter in book (Other academic)
Place, publisher, year, edition, pages
Cape Town: Juta , 2012, 2nd.
Keyword [en]
Relationship marketing, stakeholders, CRM
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-17595ISBN: 9780702186875 OAI: oai:DiVA.org:hj-17595DiVA: diva2:495840
Available from: 2012-02-09 Created: 2012-02-06 Last updated: 2015-08-12Bibliographically approved

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CiteExportLink to record
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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
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