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Reputational capital in family firms: Understanding uniqueness from the stakeholder point of view
Jönköping University, Jönköping International Business School, JIBS, ESOL (Entrepreneurship, Strategy, Organization, Leadership). Jönköping University, Jönköping International Business School, JIBS, Center for Family Enterprise and Ownership. (CeFEO)
Illinois State University, School of Communication.
2013 (English)In: Handbook of Research on Family Business / [ed] Poutziouris, P. Smyrnios, K. Goel, S., Edward Elgar Publishing, 2013, 2Chapter in book (Refereed)
Abstract [en]

One of the main goals of family business research is to understand how family firms differ from non-family firms and to understand the benefits of family ownership. To date, research exploring these issues has focused on understanding unique resources that are based on intra-organizational features, which derive from the interaction between family and business. In this chapter we argue that an increased understanding of how family firms brand themselves and reference family association can represent a complementary approach to understanding the uniqueness and benefits of these types of firms. Whereas past research has studied family business uniqueness based on their internal characteristics, we believe that brand management offers scholars the opportunity to recognize further unique family business resources; involving the external stakeholders’ views on family businesses. Based on this argument, we introduce family business reputation and reputational capital as an additional and potential basis for the family business’ competitive advantage.

Place, publisher, year, edition, pages
Edward Elgar Publishing, 2013, 2.
Keyword [en]
Family business, reputation, brand management
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:hj:diva-14821ISBN: 978 1 84844 322 8 (print)OAI: oai:DiVA.org:hj-14821DiVA: diva2:462727
Available from: 2011-12-07 Created: 2011-04-01 Last updated: 2014-02-11Bibliographically approved

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