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Micro-Strategizing in Platform Ecosystems: A Multiple Case Study
Jönköping University, Jönköping International Business School, JIBS, Business Informatics.
Chalmers University of Technology.
2011 (English)In: Proceedings of the International Conference on Information Systems, ICIS 2011, Shanghai, China, December 4-7, 2011. Association for Information Systems 2011, Shanghai, China: AIS , 2011, 1-19 p.Conference paper, Published paper (Refereed)
Abstract [en]

The strategy by which a platform owner manages the future trajectory of its platform involves many unknowns. In particular, the ambition to simultaneously control the platform and distribute design capability to users is challenging. While there is an emerging literature on strategy in platform ecosystems, little empirical evidence exists about the series of strategic actions that platform owners conduct to create value in an ecosystem context. Drawing on a strategy-as-process perspective, this paper augments existing platform perspectives by seeking to understand the micro-strategizing of a platform owner. To this end, we report a multiple case study of Apple’s use of application programming interfaces for generating value from the iPhone platform. Our comparative analysis identifies and explores five different micro-strategies that can be enacted proactively or reactively: counteracting, monetizing, resourcing, securing, and sustaining. The paper concludes with a number of theoretical and practical implications of these micro-strategies and their interaction.

Place, publisher, year, edition, pages
Shanghai, China: AIS , 2011. 1-19 p.
Keyword [en]
Third-party development, platforms, ecosystems, boundary resources, micro-strategies, APIs.
National Category
Computer Systems
Identifiers
URN: urn:nbn:se:hj:diva-16779ISBN: 978-0-615-55907-0 (print)OAI: oai:DiVA.org:hj-16779DiVA: diva2:458423
Conference
AIS Electronic Library (AISeL)
Available from: 2011-11-23 Created: 2011-11-23 Last updated: 2012-11-14Bibliographically approved
In thesis
1. Towards a Boundary Resources Theory of Software Platforms
Open this publication in new window or tab >>Towards a Boundary Resources Theory of Software Platforms
2012 (English)Doctoral thesis, comprehensive summary (Other academic)
Abstract [en]

The last few years have witnessed a significant increase in the frequency and magnitude of involving third-party application developers in software platforms. While this involvement offers great opportunities in building and sustaining platform innovation, it also exposes platform owners to significant challenges. Typically, platform owners facilitate the involvement of third-party developers by providing resources, referred to in this thesis as boundary resources, that give access to the platform, shift design capability, and facilitate the use of the platform’s core technologies. At the same time, these resources have the potential to be used to maintain platform control. This involves seemingly conflicting goals that creates a challenge for platform owners in finding the right balance.

The main objective of this thesis is to investigate and understand the role of boundary resources in platform owners’ efforts to stimulate third-party development. To this end, this thesis proposes a theoretical model of boundary resources. This model centres on various drivers behind boundary resources design and use, and how these drivers interact in third-party development. The thesis also presents a comprehensive view of governance and strategizing practices used by platform owners through boundary resources. This thesis comprises a cover and a collection of five published research papers. The thesis applies a qualitative research method and employs multiple case studies. Boundary resources, innovation networks and platform governance perspectives have been synthesized to build a theoretical  basis to analyze the empirical findings.

This thesis complements and extends the literature on software platforms, and the insights derived from the thesis enhance previous research on third-party development. In addition, it provides a focused theoretical account of the interfaces between platform owners and third-party developers that contributes to the body of knowledge developed around using tools for innovation.

Place, publisher, year, edition, pages
Jönköping: Jönköping International Business School, 2012. 207 p.
Series
JIBS Dissertation Series, ISSN 1403-0470 ; 085
Keyword
software platforms, third-party development, boundary resources, innovation networks, resourcing, securing, governance
National Category
Information Systems, Social aspects
Identifiers
urn:nbn:se:hj:diva-19820 (URN)978-91-86345-38-9 (ISBN)
Public defence
2012-12-06, B1014, Högskoleområdet Gjuterigatan 5, Jönköping, 13:00
Opponent
Supervisors
Available from: 2012-11-14 Created: 2012-11-14 Last updated: 2013-04-19Bibliographically approved

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Citation style
  • apa
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