As the market for graphic design evolves, it becomes more and more important

for companies to be noticed and known by their trademark. Companies nowadays

have to be well aware of the way they would like to be perceived publicly and

form a profile on the market from that preference.

The brand Gille was founded in the year of 1967 and produces cookies to be sold

in stores all over the world. Gille does not yet have a graphic profile that reflects

their wish of how they would like to be visually seen on the market; instead the

brand creates new graphic material continuously, without any common guidelines.

This is the main reason why Gille’s rivals are better known on the market.

The purpose of this project was to create a proposal of a graphic profile for the

brand Gille. To examine our purpose of this project, we established the following

issues:

• What are the main values and unique qualities that the brand Gille wish to

communicate to their target audience?

• In what ways can someone communicate the main values and unique

qualities of a brand with the use of graphic design?

Our project method has been based on interviews with the marketing director of

Gille, information from professionals who work in the field of graphic design and

communication, as well as analysis and theoretical facts concerning subjects such

as colour, typography, visual communication and brand.

As a result of this project, we have created a proposal of how Gille could profile

the brand on the market. The graphic profile contains suggestions for the design

of package labels, business cards, letterheads and their webpage. Chapter 4.6

contains our suggested answers to the issues put forward. From our interview

with the marketing director of Gille, we learned that uniformity is important for a

graphic profile to be effective as a communicative tool. Based on this interview we

also got to know the main values and qualities, which the brand would like to

communicate. Then, theoretical facts and interviews that we received from

professionals in the field gave us guidelines on how to use graphic design to

communicate such values and qualities.

Our conclusion of this project is that it is necessary for brands to continuously be

aware of their position on the market. Brands also need graphic profiles which

comply and communicate the main values of the brand. Finally, we have given our

cooperating company a proposal of how they can continue their work towards

developing and maintaining their position on the market.