The present study aims to analyse the Tourism Supply Chain Management based on the published articles, available statistical data and the conducted research among the par- ticipants of the Tourism Industry (service provider/tour operator, intermediaries, cus- tomers). The paper has a goal to present a deeper insight into the factors affecting the choice of the distribution channel proposing a model based on the accumulated informa- tion regarding the tourism services distribution. In the research we pay a special atten- tion to the analysis of the factors motivating customers to choose traditional intermedi- aries at the time when all the operations can be done through the Internet. This problem would be analysed from both service provider and customers personal approach. The model also includes the future perspective of the development in the field of e-Tourism. The major contribution of this paper is the confrontation of the customers real prefer- ences and company‟s strategies with published earlier empirical research.