Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Magazine publishers approaching new media: Is it about what we do or how we think?
Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics. (MMTC (Media Management and Transformation Center))ORCID iD: 0000-0002-5836-577X
Lappeenranta University of Technology.
Lappeenranta University of Technology.
2011 (English)Conference paper, Presentation (Other academic)
Abstract [en]

New technology, such as Internet, mobile phones and more recently the new reading devices, have posed many new challenges for the magazine publishing industry for over a decade and will continue to do so. In this paper we explore commonalities among magazine publishers being in the forefront of integrating new media in their businesses. We approach this by combining two streams of management literature, namely capabilities and management cognition. Within the capabilities stream we focus on dynamic capabilities, ie. the routines and practices needed for learning about new domains, creating new asset combinations and building new capabilities in order to match market needs. Within the management cognition stream, we focus on the decision-making logic used; whether it is dominantly based on causal logic (predictive control) or effectual logic (non-predictive control). Hence, we explore both what the magazine publishers do and how they think about new media. A case study of four innovative magazine publishers in Sweden and Finland has been conducted including 33 in-depth interviews. Practices related to business development and the decision making logic behind them has been carefully analyzed to find differences and similarities between the studied firms. The findings increase our understanding of the relationship of capabilities and cognition in approaching new media, and provide important implications for media managers.

Place, publisher, year, edition, pages
2011.
Keyword [en]
Decisionmaking, effectuation, uncertainty, innovation, magazine
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:hj:diva-16001OAI: oai:DiVA.org:hj-16001DiVA: diva2:439508
Conference
NordMedia 2011, 11-13 August, Akureyri, Iceland
Available from: 2011-09-08 Created: 2011-09-08 Last updated: 2016-06-23

Open Access in DiVA

No full text

Search in DiVA

By author/editor
Johansson, Anette
By organisation
JIBS, Marketing and Logistics
Social Sciences

Search outside of DiVA

GoogleGoogle Scholar

Total: 360 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf