Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Entrepreneurialism - an asset in financial crises: A study of Swedish magazine publishers’ approach to new business development
Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics. (MMTC (Media Management and Transformation Center))ORCID iD: 0000-0002-5836-577X
2011 (English)Conference paper, Published paper (Other academic)
Abstract [en]

The media industry is working in a constant turbulence due to technological advancements in the way media content is produced, spread and consumed. The financial crisis came in the midst of this challenging business environment and was a hard blow for the whole industry. Developing creative and profitable products under such uncertain and difficult circumstances puts the usefulness of traditional strategic principles such as planning and forecasts in question. This paper discuss how Swedish magazine publishers approach new business development and presents preliminary results from a  study of 246 decision makers in 130 Swedish magazine publishing firms. These findings show that they use a logic similar to that of entrepreneurs, a logic which is different from generally applied management theory. It is suggested that having this entrepreneurial approach helps decision makers in the magazine industry to handle uncertainty, induced by financial crises but also induced by the general technological development.

Place, publisher, year, edition, pages
2011. 1-17 p.
Keyword [en]
Business development, effectuation, entrepreneurship, media industry, magazine industry, decision making, media management, financial crises
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-16000OAI: oai:DiVA.org:hj-16000DiVA: diva2:439507
Conference
European Media Management Association conference, Moscow June 2011
Available from: 2012-01-12 Created: 2011-09-08 Last updated: 2016-06-23

Open Access in DiVA

No full text

Search in DiVA

By author/editor
Johansson, Anette
By organisation
JIBS, Marketing and Logistics
Business Administration

Search outside of DiVA

GoogleGoogle Scholar

Total: 208 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf