In Sweden, the design field both within the area of product design as well as in service design has been expanding. In this context, the skills and basic knowledge have to be developed and shared with the surrounding society. It has resulted in developing and establishing a new Master program in the area of Industrial Design at the School of Engineering in Jönköping, Sweden. The aim is to educate industrial designers who understand the demands and design needs of the industry, focusing on the SME-companies, and have good knowledge and competences in the fields of materials, construction, production and market.  The paper aims to highlight some ideas about the future classrooms and also how collaborations with the surrounding industries could improve the education. The questions that the paper aims to address are what knowledge should a future designer assess in terms of conventional as well as new materials and processes, environmental and sustainability aspects and the kind of society they live and act within etc. It is where the Cambridge Engineering Selector and its benefits enters the scene.