The Football industry has turned into a financial war and the purchasing power among the clubs is getting more and more important. The fact is that some of the largest clubs in Europe actually have a negative net income in the last years. The importance of find- ing investors that are willing to invest in the club to achieve good financial ratios are getting more and more important. To find these investors a club must show good finan- cial results that will get the investors interested.

In this thesis a valuation has been made of the two Nordic firms; AIK Solna and Parken Sport & Entertainment. With the use of valuation theory and profitability ratios; this thesis will value the organizations entirely as two firms. This will lead to the most accu- rate comparison because the firms are built up in different ways and this thesis will draw a conclusion about the effects of the whole firm value not just single parts of the firm.

In this valuation calculations of different valuation ratios such as Free Cash Flow to Eq- uity and Free Cash Flow to Firm have been used. This thesis will also show calculations of profitability ratios such as ROE, ROA, ROC, P/E ratio and Interest Coverage ratio.

When calculating the value of the firms the Modigliani and Miller firm valuation formu- la was used. The results of this thesis show that Parken Sport & Entertainment was nei- ther under or overvalued. The stock value of Parken Sport & Entertainment that was calculated was almost the same as its set value on the stock market today. AIK Solna on the other hand has big financial problems and their stock value was actually valued to a negative result. This is not a good result when they want to get new investors to the firm.