Profir for the poor: Sustainable market development in BOP-markets
2006 (English)Independent thesis Advanced level (degree of Magister), 10 points / 15 hp
Student thesis
Abstract [en]
There are 4 billion poor living on 2 dollars or less per day that make up the bottom of the economic pyramid (BOP). If a company calculates their aggregated purchasing power they could be a huge and profitable market.
By studying the roles of the different actors and their pre-conditions in BOP-markets the purpose with this thesis is to find out how the private sector can pursue a sustainable market development strategy at the bottom of the economic pyramid and if it really will help to reduce poverty.
Place, publisher, year, edition, pages
2006. , p. 38
Keywords [en]
Entrepreneurship, private sector, emergin countries, BOP markets, Bottom of the pyramid, Mexico
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:hj:diva-549OAI: oai:DiVA.org:hj-549DiVA, id: diva2:4259
Uppsok
samhälle/juridik
Supervisors
Examiners
2006-09-112006-09-11