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Profir for the poor: Sustainable market development in BOP-markets
Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
2006 (English)Independent thesis Advanced level (degree of Magister), 10 points / 15 hpStudent thesis
Abstract [en]

There are 4 billion poor living on 2 dollars or less per day that make up the bottom of the economic pyramid (BOP). If a company calculates their aggregated purchasing power they could be a huge and profitable market.

By studying the roles of the different actors and their pre-conditions in BOP-markets the purpose with this thesis is to find out how the private sector can pursue a sustainable market development strategy at the bottom of the economic pyramid and if it really will help to reduce poverty.

Place, publisher, year, edition, pages
2006. , p. 38
Keywords [en]
Entrepreneurship, private sector, emergin countries, BOP markets, Bottom of the pyramid, Mexico
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:hj:diva-549OAI: oai:DiVA.org:hj-549DiVA, id: diva2:4259
Uppsok
samhälle/juridik
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Available from: 2006-09-11 Created: 2006-09-11

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • harvard1
  • ieee
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  • vancouver
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More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
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  • text
  • asciidoc
  • rtf