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No fat chicks: En semiotisk innehållsanalys om hur kvinnliga karaktärer framställs i barnprogram
Jönköping University, School of Education and Communication, HLK, Media and communication science.
Jönköping University, School of Education and Communication, HLK, Media and communication science.
Jönköping University, School of Education and Communication, HLK, Media and communication science.
2011 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
No fat chicks : A semiotic content analysis of how female characters are portrayed in children’s programs. (English)
Abstract [sv]

Det finns inte mycket forskning kring hur genus förmedlas genom barnprogram. De få studiersom finns visar på att manliga karaktärer oftare förekommer än kvinnliga, och att de manligakaraktärerna oftast har större och viktigare roller.

Syftet med studien är att undersöka hur kvinnliga karaktärer framställs i barnprogrammen från deolika tidsperioderna. Analysen ska utreda på vilket sätt de kvinnliga karaktärerna framställs och omdet har förändrats över tid. Analysen ska även påvisa om karaktärerna kan benämnas somstereotypa eller inte samt om de följer de traditionella könsrollerna.

Uppsatsen bygger på en semiotisk innehållsanalys med både denotativ och konnotativ ansats.Semiotiken är både insamlings- och analysmetod. Genom urvalsmetoden som delvis varslumpmässig bestämdes vilka sex barnprogram från tre olika årtionden som skulle utgöra detempiriska materialet.

Vår analys vittnar om att det finns både likheter och skillnader mellan kvinnliga karaktärer frånolika barnprogram och årtionden. Det finns däremot inget direkt mönster för dessa likheter ochskillnader. Vår analys visar också att de kvinnliga karaktärerna inte är särskilt stereotypa i sittuppträdande. Det går inte att se någon generell förändring över tid vad gäller karaktärernasbeteende, analysen visar inte att de gått från att bete sig på ett vis till ett annat.

Abstract [en]

There is little research on how gender is mediated through children’s programs. The few studies that exist indicate the male characters more often appears than female, and the male characters usually have larger and more important roles.

The purpose of this study is to examine how female characters are portrayed in the children’s programs from the different time periods. The analysis will show how the female characters are portrayed and if it has changed over time. The analysis will also show whether the characters can be referred to as stereotypical or not, and if they follow the typical gender roles.

The essay is based on a semiotic content analysis with both denotative and connotative approach. Semiotics is both collection and analysis method. Through the sampling method which was partially random, the six children’s programs from three different decades were established to constitute the empirical material.

Our analysis shows that there are both similarities and differences between the female characters from carious children’s programs and decades. However, there is no direct pattern for these similarities and differences. Our analysis also shows that the female characters’ appearance is not very stereotypical. It is not possible to see any overall change over time in terms of the characters’ behavior; the analysis does not demonstrate that they have gone from behaving in one manner to another.

Place, publisher, year, edition, pages
2011. , p. 64
Keywords [en]
gender, children's program, female characters, gender role, TV-series
Keywords [sv]
genus, barnprogram, kvinnliga karaktärer, könsroller, TV-serier
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:hj:diva-14999OAI: oai:DiVA.org:hj-14999DiVA, id: diva2:416394
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2011-05-18 Created: 2011-05-11 Last updated: 2011-05-18Bibliographically approved

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