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Intelligent Software Agents: Implications for Marketing in eCommerce
1999 (English)Conference paper, Published paper (Other academic)
Abstract [en]

The potential for the efficient and effective organization of market processes by using interactive media is hardly used. Intelligent software agents represent one of most interesting the innovative technologies under economical criteria. This article shows how supplier can use software agents for the individualization and automation of their marketing instruments applied. The use of methods from artificial intelligence enables agents to learn. Thus the automatic optimization of the marketing instruments becomes possible to satisfy massive individualized needs of the demander. Moreover it is outlined, which effect the supplier’s use of software agent has on the buying behavior of the demander. Interaction effects are considerated, which develop, if demander likewise use software agents for the support of their purchase process. This article shows that software agents increase the effectiveness and efficiency of market processes on several levels of the Consumer Buying Behavior Model.

Place, publisher, year, edition, pages
1999.
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:hj:diva-14996OAI: oai:DiVA.org:hj-14996DiVA: diva2:416132
Conference
22nd International IRIS Conference on Enterprise Architectures for Virtual Organizations, Keuruu, Finland
Available from: 2011-05-10 Created: 2011-05-10 Last updated: 2016-10-06Bibliographically approved

Open Access in DiVA

No full text

Other links

http://hdl.handle.net/2077/3052

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Rimmel, Gunnar
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf