This paper presents the study of family firm demographic characteristics on the base of 415 Swedish family companies. The main purpose is to investigate if there is a connection between the location of a family company and its size, age and industrial sector.

The results of the study showed some distinctions of the family firms located in rural areas. They are usually of smaller size compare to those from more urban areas. The prevailing types of activities of the rural family companies are manufacturing and wholesale whereas the urban family firms dominate in the service sector, especially in the branches demanding high level of education and technology. There was also an attempt made to detect the relationship between the location and the age but there was not found any prove for this relation to exist.

Also there was found evidence that most of the Swedish family companies are situated in less urban and rural areas which is in line with the results of previous studies in this area.