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Husqvarna AB: a study on pricing and quality
Jönköping University, Jönköping International Business School, JIBS, Economics.
2006 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This thesis will compare and examine three different chainsaw models with re-spect to price, elasticity, price discrimination, product differentiation and durabili-ty. The three different saws are all aiming at different customer groups; hobby users, leisure users and professional users. The demands and needs of this groups differs a lot.

The hobby users have the largest amount of different saws to choose from, this is a field with many different brands and the quality varies a lot, this implies that here is a fierce competition with respect to price. This indirect affects the elastic-ity and possibilities to price discriminate and product differentiation. I found that this model has the highest elasticity which is perfectly inline with the theory. Here is also a low possibility to price discriminate and the durability is the low-est. The other two models examined, the leisure and professional, are located in less competitive segments and from this follows that the professional model which has the smallest amount of competitors also has the lowest elasticity. Here was also the possibility to price discriminate the highest, durability the best and the product were viewed as differentiated.

Place, publisher, year, edition, pages
2006. , 23 p.
Keyword [en]
Husqvarna AB, price, elasticity, price discrimination, product differentiation, durability
National Category
Economics
Identifiers
URN: urn:nbn:se:hj:diva-14481OAI: oai:DiVA.org:hj-14481DiVA: diva2:393315
Uppsok
Social and Behavioural Science, Law
Supervisors
Available from: 2011-02-24 Created: 2011-01-30 Last updated: 2011-02-24Bibliographically approved

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf