This thesis will compare and examine three different chainsaw models with re-spect to price, elasticity, price discrimination, product differentiation and durabili-ty. The three different saws are all aiming at different customer groups; hobby users, leisure users and professional users. The demands and needs of this groups differs a lot.

The hobby users have the largest amount of different saws to choose from, this is a field with many different brands and the quality varies a lot, this implies that here is a fierce competition with respect to price. This indirect affects the elastic-ity and possibilities to price discriminate and product differentiation. I found that this model has the highest elasticity which is perfectly inline with the theory. Here is also a low possibility to price discriminate and the durability is the low-est. The other two models examined, the leisure and professional, are located in less competitive segments and from this follows that the professional model which has the smallest amount of competitors also has the lowest elasticity. Here was also the possibility to price discriminate the highest, durability the best and the product were viewed as differentiated.