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Online versus Traditional Media Advertising: An Analysis of Competitive Markets and Trends
Jönköping University, Jönköping International Business School, JIBS, ESOL (Entrepreneurship, Strategy, Organization, Leadership). Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
Jönköping University, Jönköping International Business School, JIBS, ESOL (Entrepreneurship, Strategy, Organization, Leadership). Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
2010 (English)In: IX World Media Economics and Management Conference - Bogata, Columbia, 2010Conference paper, Published paper (Refereed)
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2010.
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URN: urn:nbn:se:hj:diva-14404OAI: oai:DiVA.org:hj-14404DiVA, id: diva2:390688
Available from: 2011-01-23 Created: 2011-01-23 Last updated: 2011-05-19

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CiteExportLink to record
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