Online versus Traditional Media Advertising : An Analysis of Competitive Markets and Trends

Shaver, Dan; Shaver, Mary Alice

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Online versus Traditional Media Advertising: An Analysis of Competitive Markets and Trends

Shaver, Dan

Jönköping University, Jönköping International Business School, JIBS, ESOL (Entrepreneurship, Strategy, Organization, Leadership). Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).

Shaver, Mary Alice

2010 (English)In: IX World Media Economics and Management Conference - Bogata, Columbia, 2010Conference paper, Published paper (Refereed)

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2010.

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URN: urn:nbn:se:hj:diva-14404OAI: oai:DiVA.org:hj-14404DiVA, id: diva2:390688

Available from: 2011-01-23 Created: 2011-01-23 Last updated: 2011-05-19

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