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Contextualising Business Model Development in Nordic Gourmet Restaurants
Jönköping University, Jönköping International Business School, JIBS, Centre for Innovation Systems, Entrepreneurship and Growth. Jönköping University, Jönköping International Business School, JIBS, ESOL (Entrepreneurship, Strategy, Organization, Leadership).ORCID iD: 0000-0002-6186-0659
Reykjavik University, Iceland.
Jönköping University, Jönköping International Business School, JIBS, ESOL (Entrepreneurship, Strategy, Organization, Leadership). Jönköping University, Jönköping International Business School, JIBS, Centre for Innovation Systems, Entrepreneurship and Growth.
2011 (English)In: The Handbook of Research on Entrepreneurship in Agriculture and Rural Development / [ed] Alsos, G., Carter, S., Ljunggren, E., & Welter, F., Cheltenham: Edward Elgar Publishing , 2011, 162-179 p.Chapter in book (Other academic)
Abstract [en]

Rural gourmet restaurants are becoming a vital part of regional development. The growing interest in high quality regional food, and the changing perception of values inherent in food, created possibilities for many enterprising individuals. Through an in-depth case study of four Nordic rural gourmet restaurants, we explore the role of context in the process of business model development. By analyzing the changes in the business model, we find that the development of the business reflects the interaction with the environment. In particular, that the more professionally embedded entrepreneurs are more active in searching their networks for ideas that might help them improve their business and they act more on contingencies, while restaurateurs with lesser professional embeddedness have exhibited less change in their business models and did not engage in extending their networks. Thus, we argue that understanding the context of how experiences as the main arena for value creation are created and sold is important for understanding how entrepreneurs can develop their local story and local identity and become co-producers of regional development.

Place, publisher, year, edition, pages
Cheltenham: Edward Elgar Publishing , 2011. 162-179 p.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-13237Libris ID: 12657171ISBN: 9781848446250 (print)OAI: oai:DiVA.org:hj-13237DiVA: diva2:390586
Available from: 2011-01-22 Created: 2010-09-24 Last updated: 2016-11-24Bibliographically approved

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Markowska, MagdalenaWiklund, Johan
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