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New Challenges of The Book Retail Industry
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
2005 (English)Independent thesis Advanced level (degree of Magister), 10 points / 15 hpStudent thesis
Abstract [en]

Businesses are being more and more influenced by changing forces like globalization, deregulation, convergence of industries, and it has been several years since a newcomer has appeared in almost every marketplace all around the word: e-commerce. The emergence and development of e-commerce was due to the rapid growth of the internet. This new tool has enabled companies to display and sell goods and services cheaply to consumers and businesses around the world. In this context some traditional industries like the book retail industry could feel threatened by the changes in buying behaviours of customers who have become bold and aggressive in their demands not only for superior quality but also for responsive service.

The purpose of this thesis is to find out the new challenges within the field of e-commerce for the book retail industry, in terms of market approach and Customer Relationship Management.

In this study, the authors have shown that customers who buy on-line perceive the internet as a complementary source of products and not as a substitute for their traditional stores. Different buying behaviors have been revealed in this thesis with different ways to perceive the internet. The main challenge for online companies is thus to deliver customers with the highest quality of services in order to give them the willingness to come back while for traditional bookstores the challenge is more to develop person-to-person exchanges.

Place, publisher, year, edition, pages
2005. , 75 p.
Keyword [en]
Marketing, Electronic Commerce
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:hj:diva-162OAI: oai:DiVA.org:hj-162DiVA: diva2:3863
Uppsok
samhälle/juridik
Available from: 2005-06-30 Created: 2005-06-30

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
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