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Business plan of StalbroHouse LLC
Jönköping University, Jönköping International Business School.
Jönköping University, Jönköping International Business School.
2008 (English)Independent thesis Advanced level (degree of Magister), 20 points / 30 hpStudent thesis
Abstract [en]

ABSTRACT

Background: The current condition of the U.S. housing market has created a

possible shift in the way people are purchasing homes today.

U.S. housing statistics show that the average person moves

every five years, but now with a cooling market people are no

longer making quick capital gains off of their property. This

means that people are now becoming more conscious of what

they buy and why they are buying. People are realizing that

home ownership may be moving towards a long term

investment rather than a quick flip.

Housing is the Seattle, Washington area is expensive.

Environmentalists are urging U.S. residents to research ways

they can make their homes more efficient and friendlier to the

environment. However, the problem really lies in the

construction techniques of the U.S. housing industry. People

pay enough for their poorly constructed homes as it is, most

families are unwilling to pay the extra expense that is necessary

to increase the efficiency of their home. StålbroHouse noticed

this gap in the U.S. market and wants to bring Swedish

prefabricated homes that are superior in construction and

design elements. They also require a fraction of the energy

U.S. homes consume and are affordable for the average middle

class family.

Before beginning operations, to get some initial knowledge

about the industry, trends, customers etc., we contacted the

Washington State Housing Finance Commission. In addition,

an informal interview was conducted to enhance our

knowledge on the typical customer and what customers

commonly base their purchasing decisions on. In order to get

an even better understanding about the customers, we visited

the annual Home Show at the Seattle Convention Center in

January of 2008. We distributed feasibility surveys to get an

even better understanding for what people want in a home.

This enabled us to get closer to the target group. To get a better

idea of competitors and in particular their marketing efforts, we

called a couple of them directly. In some cases, we spoke with

their marketing managers.

Purpose: The purpose of this Thesis/Business Plan is to outline the

direction StålbroHouse plans to take in its first years of

operation as well as explain why we think this is a viable

business. This document will also serve to communicate the

companies ideas and projections to future investors and (or) so

that we can obtain a bank loan to assist in the capital necessary

to begin operations.

Method: We used a combination of relevant theory that was applicable

to the desired outcomes of the Thesis/Business Plan. Relevant

industry statistics, charts, and information was incorporated

with the theory that enabled us to produce a business plan that

was backed up by academic findings as well as market

research. This aided in the creation of a Businesss Plan that

would allow StålbroHouse to demonstrate their projections for

the first years of operations.

However, as with any business plan, it is important to

remember that outside factors, market changes etc. can mean

the need to deviate from the initial plan.

Sonna Stålbro & Yanko Todorov

Place, publisher, year, edition, pages
2008. , p. 60
Keywords [en]
Business plan
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:hj:diva-1367OAI: oai:DiVA.org:hj-1367DiVA, id: diva2:3830
Uppsok
samhälle/juridik
Supervisors
Examiners
Available from: 2008-08-28 Created: 2008-08-28

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