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Fernsehsender als Marken: Strategisches TV-Markenmanagement und seine Auswirkungen auf die Programmplanung
Wolff, Per-Erik
Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management). Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
2006 (English)
Book (Other (popular science, discussion, etc.))
Place, publisher, year, edition, pages
Hamburg: Universität Hamburg (Diss.) , 2006. , p. 330
Keywords [en]
Brand management, TV programming, strategic marketing
Identifiers
URN:
urn:nbn:se:hj:diva-6470
OAI: oai:DiVA.org:hj-6470
DiVA, id:
diva2:37290
Available from:
2007-08-01
Created:
2007-08-01
Bibliographically approved
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No full text in DiVA
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Wolff, Per-Erik
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apa
ieee
modern-language-association-8th-edition
vancouver
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apa
ieee
modern-language-association-8th-edition
vancouver
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de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
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en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
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text
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html
text
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