Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Den utan socker: En undersökning om skillnader mellan generationer då det gäller inställning, tillförlitlighet och påverkan av tv-reklam
Jönköping University, School of Education and Communication, HLK, Media and communication science.
Jönköping University, School of Education and Communication, HLK, Media and communication science.
2008 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 points / 15 hpStudent thesisAlternative title
The one without sugar : A survey about differences between generation when it comes to Tv-commercial (English)
Abstract [en]

The first company to send TV-commercial was the American company NBC, it was in the year of 1941. In Sweden, TV-commercials were first shown in 1987/88. TV 4 was the first channel to send commercial in Swedish television.

TV has the advantage of showing both sound and picture, which makes TV the strongest channel of communication to mediate a message between a company and the consumer. Although TV-commercial is the most expensive choice to mediate a message, it is also the most effective one. (Persson, 1993)

Almost everyone is exposed to TV-commercial daily. And as said before, TV is the most effective way to deliver a message to a receiver. So what is our experience of TV-advertising? Do we see TV-commercial as an annoying interruption or as entertaining? Does our generation, born in the 80´s, have the same experience as our parents’ generation? Do the advertising companies manage to trick us in to buying the products we have seen in the TV-commercial? And is there any difference between the both generations concerning our reliable in what the commercial tells us? This is some of the questions that we as authors have chosen to focus on in this paper.

In general companies spend a lot of money on TV-commercial. And for companies that do, it is important to know that the message reach the consumers. In case a commercial is misunderstood and even rejected because the consumers experience it to be dull, it may lead to an economical damage for the company. Since we use our study to see a difference between generations, we will also know what attracts the generations. Our paper will help companies in their marketing communication strategy which also helps to prevent any harm to the companies finance.

Place, publisher, year, edition, pages
2008. , 48 p.
Keyword [sv]
Reklampåverkan, Fokusgrupp, Generation, Kommunikation, Tv-reklam
National Category
Communication Studies
Identifiers
URN: urn:nbn:se:hj:diva-1274OAI: oai:DiVA.org:hj-1274DiVA: diva2:3728
Uppsok
samhälle/juridik
Supervisors
Examiners
Available from: 2008-06-10 Created: 2008-06-10

Open Access in DiVA

fulltext(544 kB)923 downloads
File information
File name FULLTEXT01.pdfFile size 544 kBChecksum MD5
a81349c1df5f8fa9ec6ab84dbd69c5845b9e5ff173fbd13126f04adcf71ac8ee365b4767
Type fulltextMimetype application/pdf

By organisation
HLK, Media and communication science
Communication Studies

Search outside of DiVA

GoogleGoogle Scholar
Total: 923 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 1119 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf