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Revenue determinants of music festivals: A case of pop/rock, jazz and classical music festivals in Scandinavia
Jönköping University, Jönköping International Business School.
Jönköping University, Jönköping International Business School.
2010 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

We have chosen several types of festival (rock/pop, classic and jazz) in Scandinavian region (Sweden, Denmark and Finland), selected the biggest music events in each of the regions and marked the main factors affecting the revenue of the festival, why some of festivals occurring every year and some just have lack of visitors, as we suppose. Purpose is to define the main factors which influence revenues of festivals of classic, rock/pop and jazz genre. Methodology is to determine these factors. Quantitative analysis was used in order to collect necessary data. Organizers of festivals in Sweden, Finland and Denmark took part in the survey; they answered and gave information to main research questions, primary data. Secondary data was sourced from music events web-pages and articles. The collected data was analyzed by means of the statistical programs. We conclude that the research showed that the share of international artists, number of sponsors, the number of volunteers, the length of the music event, the music genre of a festival and government grants for the classic festivals affect festival revenues.

Place, publisher, year, edition, pages
2010. , 57 p.
Keyword [en]
Music festival, performing arts, main factors, revenue
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:hj:diva-13771OAI: oai:DiVA.org:hj-13771DiVA: diva2:369618
Subject / course
IHH, Economics
Uppsok
Fine Art
Supervisors
Examiners
Available from: 2010-11-11 Created: 2010-11-11 Last updated: 2011-12-12Bibliographically approved

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Jönköping International Business School
Economics and Business

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf