The demand on the level of reliability and accuracy of cost estimation increases in a competitive environment and as the products are getting more and more optimised. When different courses of action are to be evaluated small changes in customer requirements, design features and parameters, and production properties has to be handled with caution. Small changes can imply: low level of conformability with the production system, highly increased cost, and extended manufacturing lead-time. It is of paramount importance for the product success and the company’s profit that a system for automated cost estimation is sensitive and can reflect these effects. Design automation system incorporating producibility and cost estimations support either analysis driven or synthesis driven producibility estimation, or both. The later is an approach that allows for decreased recourse and time demand as the system only generates design proposals which the company can produce with its manufacturing resources. This work presents some of the views on which a design automation incorporating producibility and cost estimations should by developed. It also presents the concepts of analysis driven and synthesis driven producibility estimation and gives some examples of there use.