Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Manufacturing Strategies: Implications during transition towards collaborative manufacturing
Jönköping University, School of Engineering, JTH, Industrial Engineering and Management. (Produktionssystem)ORCID iD: 0000-0003-3236-5648
Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).ORCID iD: 0000-0003-2111-5977
Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
LiU, EKI.
2003 (English)In: Proceedings of “One World? One view of OM?: The Challenges of Integrating Research and Practice”, 2003Conference paper, Published paper (Other academic)
Abstract [en]

This paper is based on findings from collaboration between a medium sized manufacturing company, traditionally manufacturing components to system integrators, and an inventor company. The companies are striving to develop, manufacture, and market a new product on a new market. Our research question is to identify barriers to product and market diversification. The study has been performed as a number of interviews and work-shops, where barriers and possibilities have been identified. In this paper we suggest an expeditionary approach to managing diversification as an alternative to traditional approaches, technology push and market pull. The expeditionary approach stresses that, in the context of SME:s, a network of companies needs to collaborate intensively with each other as well as with customers from the very early initiation of business idea, identifying the customer needs and functional requirements of the product, while simultaneously working on product specifications, manufacturing process design and marketing in a collaborative network of partners.

Place, publisher, year, edition, pages
2003.
Keywords [en]
Manufacturing strategies, collaborative network, supply chain, SME
Identifiers
URN: urn:nbn:se:hj:diva-6074OAI: oai:DiVA.org:hj-6074DiVA, id: diva2:36894
Available from: 2007-08-03 Created: 2007-08-03 Last updated: 2015-12-30

Open Access in DiVA

No full text in DiVA

Authority records BETA

Winroth, MatsDanilovic, Mike

Search in DiVA

By author/editor
Winroth, MatsDanilovic, Mike
By organisation
JTH, Industrial Engineering and ManagementJIBS, EMM (Entrepreneurship, Marketing, Management)

Search outside of DiVA

GoogleGoogle Scholar

urn-nbn

Altmetric score

urn-nbn
Total: 251 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf