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Corporate identity of family firms: How family businesses refer to family and company history in their marketing efforts
Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management). Jönköping University, Jönköping International Business School, JIBS, Center for Family Enterprise and Ownership.
Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management). Jönköping University, Jönköping International Business School, JIBS, Center for Family Enterprise and Ownership.
2008 (English)Conference paper, Published paper (Other academic)
Place, publisher, year, edition, pages
2008.
Keyword [en]
Corporate marketing, history, corporate identity, corporate branding
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-5716OAI: oai:DiVA.org:hj-5716DiVA: diva2:36536
Conference
4th workshop on family firms management research, Naples, Italy, 8-10 June, 2008.
Available from: 2008-09-11 Created: 2008-09-11 Last updated: 2013-11-05Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
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  • nn-NO
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Output format
  • html
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