Corporate identity of family firms: How family businesses refer to family and company history in their marketing efforts 2008 (English)Conference paper, Published paper (Other academic)

Place, publisher, year, edition, pages

2008.

Keywords [en]

Corporate marketing, history, corporate identity, corporate branding

National Category

Business Administration

Identifiers

URN: urn:nbn:se:hj:diva-5716OAI: oai:DiVA.org:hj-5716DiVA, id: diva2:36536

Conference

4th workshop on family firms management research, Naples, Italy, 8-10 June, 2008.

Available from: 2008-09-11 Created: 2008-09-11 Last updated: 2013-11-05Bibliographically approved

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Authority records

Blombäck, AnnaBrunninge, Olof

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Blombäck, AnnaBrunninge, Olof

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JIBS, EMM (Entrepreneurship, Marketing, Management)JIBS, Center for Family Enterprise and Ownership

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Business Administration

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