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Media Consumer Brand Equity: Implications for advertising media planning
Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
2008 (English)In: Media Brands and Branding, Jönköping: Media Management and Transformation Centre, Jönköping International Business School , 2008, p. 95-112Chapter in book (Other (popular science, discussion, etc.))
Place, publisher, year, edition, pages
Jönköping: Media Management and Transformation Centre, Jönköping International Business School , 2008. p. 95-112
Series
JIBS Research Reports, ISSN 1403-0462 ; 2008:1
National Category
Business Administration Media and Communications
Identifiers
URN: urn:nbn:se:hj:diva-5700ISBN: 91-89164-82-2 (print)OAI: oai:DiVA.org:hj-5700DiVA, id: diva2:36520
Available from: 2008-06-12 Created: 2008-06-12 Last updated: 2013-02-19

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Ots, Mart

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