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The Swedish Gambling Monopoly: Impacts from Internet competition on Svenska Spel’s prices and advertising expenses
Jönköping University, Jönköping International Business School, JIBS, Economics.
Jönköping University, Jönköping International Business School, JIBS, Economics.
2008 (English)Independent thesis Basic level (degree of Bachelor), 10 points / 15 hpStudent thesis
Abstract [en]

With the fast progress of the Internet the Swedish gambling monopoly is no longer able to control the market. Gambling companies licensed in foreign countries can compete with Svenska Spel via the Internet offering lower prices. The authors investigated whether the competition has lead Svenska Spel to lower their prices. Focus has been put on the years 2000-2006 and on Svenska Spel’s sports betting section Oddset since competition here is high. To help analysing Svenska Spel’s pricing behaviour the dynamic limit pricing model of optimal pricing when faced with entry was used.

The effect on Svenska Spel´s advertising expenditures following the competition was also investigated. For this part A dynamic model of advertising and market shares was used.

The analysis indicates that when the number of firms on the market increased, prices decreased and Svenska Spel’s advertising expenses increased.

Place, publisher, year, edition, pages
2008. , 31 p.
Keyword [en]
Swedish gambling monopoly, Svenska Spel, Internet gambling, Dynamic limit pricing, A dynamic model of advertising and market shares
National Category
Economics
Identifiers
URN: urn:nbn:se:hj:diva-1200OAI: oai:DiVA.org:hj-1200DiVA: diva2:3645
Uppsok
samhälle/juridik
Supervisors
Examiners
Available from: 2008-04-08 Created: 2008-04-08

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf