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Business Intelligence: The impact on decision support and decision making processes
Jönköping University, Jönköping International Business School, JIBS, Business Informatics.
Jönköping University, Jönköping International Business School, JIBS, Business Informatics.
Jönköping University, Jönköping International Business School, JIBS, Business Informatics.
2008 (English)Independent thesis Basic level (degree of Bachelor), 10 points / 15 hpStudent thesis
Abstract [en]

Historically, decision support systems have been used in organizations to facilitate better decisions. Business Intelligence has become important in recent years because the business environment is more complex and changes faster than ever before. Organizations have started to realize the value of existing information in operational, managerial, and strategic decision making. By using analytical methods and data warehousing, decision support can now be used in a flexible way and assist decision makers in decision making processes. Increasing investments in Business Intelligence indicate that it can bring value to organizations. Benefits such as the ability to access relevant and timely decision support when it is needed can be of tremendous value when the use of existing information has become more a question of survival or bankruptcy for an organization, than profit or loss. Thus, it would be interesting to see how decision support and decision making have changed in organizations after implementing a Business Intelligence system. The purpose of this thesis is to investigate if and how Business Intelligence has changed decision support and decision making processes.A deductive approach using a qualitative method has been used with semi-structured elite interviews. The thesis aims to investigate the manufacturing industry located in the Jönköping region in Sweden. The interviewed organizations are Husqvarna AB, Fläkt Woods AB, Myresjöhus AB, and Kinnarps AB. Our analysis shows positive effects of Business Intelligence in organizations with improvements of decision support due to timeliness, accessibility, quality, and better control of organizational information. As improvements in decision support has occurred, decision making has become better. Complicated problems are now easier to interpret by decision makers. Our research also concludes that intuition still has a major impact in decision making processes.

Place, publisher, year, edition, pages
2008. , p. 40
Keywords [en]
Business Intelligence, Decision Support, Decision Making, Intuition
National Category
Information Systems
Identifiers
URN: urn:nbn:se:hj:diva-1159OAI: oai:DiVA.org:hj-1159DiVA, id: diva2:3599
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Available from: 2008-02-27 Created: 2008-02-27 Last updated: 2018-01-12

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CiteExportLink to record
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Citation style
  • apa
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