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The Field-of-Force Metaphor
Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
1989 (English)In: Advances in International Marketing, ISSN 1571-2990, Vol. 3, p. 161-179Article in journal (Refereed) Published
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1989. Vol. 3, p. 161-179
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URN: urn:nbn:se:hj:diva-4998OAI: oai:DiVA.org:hj-4998DiVA, id: diva2:35818
Available from: 2007-07-31 Created: 2007-07-31 Last updated: 2017-12-12Bibliographically approved

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Melin, Leif

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