This paper presents findings from a case study of a product development project in which environmental performance requirements were introduced. Focus is set on how the project was organised in order to ensure that the environmental performance requirements were considered. A specific “Green” sub-project was included in the project organisation. The analysis shows that such a sub-project can: (1) serve as a means to put environmental considerations on the agenda, (2) introduce a risk for confusion regarding who is responsible for fulfilling the environmental performance requirements, (3) act as an arena for communication about the environmental performance requirements, (4) serve as a platform for environmental champions to be active, and (5) serve as a means for environmental specialists to become part of established contact networks in the product development organisation.