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Book review: Digital Advertising by Andrew McStay
Shaver, Mary Alice
Jönköping University, Jönköping International Business School, JIBS, ESOL (Entrepreneurship, Strategy, Organization, Leadership). Jönköping University, Jönköping International Business School, JIBS, Media Management and Transformation Centre.
2010 (English)
In:
JMM - The International Journal on Media Management (online), ISSN 1424-1250, Vol. 12, no 3/4, 235-237 p.
Article, book review (Other academic) Published
Place, publisher, year, edition, pages
2010. Vol. 12, no 3/4, 235-237 p.
National Category
Business Administration
Identifiers
URN:
urn:nbn:se:hj:diva-13434
OAI: oai:DiVA.org:hj-13434
DiVA:
diva2:354541
Available from:
2010-10-03
Created:
2010-10-03
Last updated:
2014-01-10
Bibliographically approved
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JIBS, ESOL (Entrepreneurship, Strategy, Organization, Leadership)
JIBS, Media Management and Transformation Centre
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JMM - The International Journal on Media Management (online)
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Business Administration
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