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Communications and Expectations in After Sales Service Provisions: Experiences of an International Swedish Firm
Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).ORCID iD: 0000-0002-2629-6968
1999 (English)In: Industrial Marketing Management, ISSN 0019-8501, E-ISSN 1873-2062, Vol. 28, no 4, p. 381-394Article in journal (Refereed) Published
Abstract [en]

After-sales service can be an important competitive factor in the global marketplace. This paper describes the operations of a Swedish firm and explores the apparent differences that develop in the provision of after-sales services through a distribution network for capital goods across national cultures. Results should be especially interesting to practitioners who have this responsibility on a day to day basis.

Place, publisher, year, edition, pages
1999. Vol. 28, no 4, p. 381-394
National Category
Economics and Business
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URN: urn:nbn:se:hj:diva-4624DOI: 10.1016/S0019-8501(98)00028-5OAI: oai:DiVA.org:hj-4624DiVA, id: diva2:35444
Available from: 2007-11-20 Created: 2007-11-20 Last updated: 2017-12-12Bibliographically approved

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Lundin, Rolf A.

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