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How Do Movie Producers Identify the Genre Shifting Trend?
Jönköping University, Jönköping International Business School.
Jönköping University, Jönköping International Business School.
2010 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Genre is a very important characteristic for movies and generates utility for the audience, therefore, it is very useful for producers and investors to study the correlation between annual genre performance and consumer preference of the audience. How are genre elements reflecting the audience’s taste every year? Does it change over time and does this change have a pattern? With Lancaster’s characteristic consumption theory as an approach, we explored the balance and shifting trends of the popularity of genre elements, thus providing guidance and predictions for the producers and investors for decision making reference. A study based on 15 years of movie performance in box offices and award ceremonies indicates that consumer’s preference on genre elements follow certain patterns and could be predicted. The importance of genre elements deserves more attention from decision makers, and perhaps a special unit on genre studies should be established  economy-wised to much more deeply exploit their value.

Place, publisher, year, edition, pages
2010.
Keyword [en]
consumer preference, movie genre, Lancaster's theory
Identifiers
URN: urn:nbn:se:hj:diva-13161OAI: oai:DiVA.org:hj-13161DiVA: diva2:352538
Presentation
2010-06-01, B4042, 13:30 (English)
Uppsok
Fine Art
Supervisors
Available from: 2010-09-23 Created: 2010-09-21 Last updated: 2010-09-23Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf