Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Media Business Venturing: A Study on the Choice of Organizational Mode
Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management). Jönköping University, Jönköping International Business School, JIBS, Media Management and Transformation Centre.
2007 (English)Doctoral thesis, monograph (Other academic)
Abstract [en]

In a dynamic environment characterized by constant technological advancement, new business opportunities appear in a variety of forms in the media industries. Adaptation to the changing environment and proactive transformation are crucial to media business success. Media firms need to develop strategic tools that enable new business creation and facilitate capturing opportunities arising from the emerging fields. These new business creation activities are different from the incremental business developments that are usually conducted inside the existing product-market frameworks; they are radical changes gearing towards developing new product-market frameworks. The overall activities of building new business in an established organization are referred to as corporate venturing.

Though corporate venturing has received increasing attention in recent years, much less research has been made on the aspects of venturing organizational modes. Nevertheless, in the media industries, while venturing for the emerging opportunities, many firms are confronted with organizational challenges such as: should the new media business be integrated into the firm’s existing operation or should it be independently operated, standing on its own legs, in order to become a viable business?

In seeking answers for such questions, both the Industrial Organizational Theories (IO) and Resource-based View (RBV) can provide tools for analysis. The IO—the traditional industrial economics theories—seek to give explanation from an economics perspective. They tend to explain new business venturing as economic activities that aim to minimize costs. The RBV—a more recent internal resource/competence-based theory—seeks to give explanation to the new business venturing from the resource perspective, by focusing on the resource/competence development of the new business.

Both the IO and RBV give valuable implications to the choice of venturing organizational mode for new business creation. However, in some circumstances, explanations derived from these two theories may conflict with each other rather than harmonizing. How to understand the different interpretations given by the two theories and what is the relationship between the traditional economics theories and the more recent resource-based theories in the specific context of new media business venturing are the central issues in this dissertation.

For such issues, this researcher holds that both the IO and RBV can be used to explain the choice of organizational mode for venturing as each provides insights into different perspectives; thus, an integration of the IO and RBV is needed in an effort to understand the complex phenomena of business venturing. However, depending on whether the venturing incentives are primarily cost/profit-driven or resource/competence development-oriented, the IO and RBV may have different predicting powers. Therefore, a reconciliation of the two theories is required where conflicts occur.

Propositions were developed from these contentions, and a case study research strategy was applied. Eight new media venturing cases were investigated within six media companies. Findings from the empirical study indicated that certain ‘economics & resource conditions’associated with the venturing initiatives influenced the choice of new media venturing organizational mode, and the dynamics of organizational mode were also affected by changes in venturing incentives. In addition, the empirical studies found out that several macroenvironmental, media industrial, market and firm specific factors had particular impacts on the new media venturing, which constitute industry-specific characteristics of the media corporate venturing.

There are also implications for media management research derived from this study. The nature of media management is multidisciplinary, so a multiplicity of theories may better serve the needs of future media management inquiries. To develop integrated and reconciled frameworks incorporating theories from different fields, in-depth reviews of theories and understandings of the appropriate circumstances that may apply these theories are required.

Place, publisher, year, edition, pages
Jönköping: Jönköping International Business School , 2007. , 229 p.
Series
JIBS Dissertation Series, ISSN 1403-0470 ; 44
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:hj:diva-1003ISBN: 91-89164-81-4 (print)OAI: oai:DiVA.org:hj-1003DiVA: diva2:3433
Public defence
2007-10-24, B 1014, Internationella Handelshögskolan, 13:30 (English)
Opponent
Available from: 2007-10-10 Created: 2007-10-10 Last updated: 2013-09-25Bibliographically approved

Open Access in DiVA

fulltext(1137 kB)1524 downloads
File information
File name FULLTEXT01.pdfFile size 1137 kBChecksum SHA-1
cfc03cc74853874c4b859948a92aa97e33ee0579451f55c8af1ce3cd0b5a86493fb4f91d
Type fulltextMimetype application/pdf

By organisation
JIBS, EMM (Entrepreneurship, Marketing, Management)JIBS, Media Management and Transformation Centre
Media and Communications

Search outside of DiVA

GoogleGoogle Scholar
Total: 1524 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 1698 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf