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The role of corporate brand image in the selection of new subcontractors
Blombäck, Anna
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
Axelsson, Björn
2007 (English)
In:
Journal of business & industrial marketing, ISSN 0885-8624, E-ISSN 2052-1189, Vol. 22, no 6, p. 418-430
Article in journal (Refereed) Published
Place, publisher, year, edition, pages
2007. Vol. 22, no 6, p. 418-430
National Category
Business Administration
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URN:
urn:nbn:se:hj:diva-3287
OAI: oai:DiVA.org:hj-3287
DiVA, id:
diva2:34107
Available from:
2007-09-24
Created:
2007-09-24
Last updated:
2020-06-09
Bibliographically approved
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