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The role of corporate brand image in the selection of new subcontractors
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
2007 (English)In: Journal of business and industrial marketing, ISSN 0885-8624, Vol. 22, no 6, p. 418-430Article in journal (Refereed) Published
Place, publisher, year, edition, pages
2007. Vol. 22, no 6, p. 418-430
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Business Administration
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URN: urn:nbn:se:hj:diva-3287OAI: oai:DiVA.org:hj-3287DiVA, id: diva2:34107
Available from: 2007-09-24 Created: 2007-09-24Bibliographically approved

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Blombäck, Anna

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