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Consumer Brand Equity of the Media: The Value Perceptions of Professional Media Buyers
Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
2007 (English)Report (Other academic)
Place, publisher, year, edition, pages
New York: Fordham University , 2007. , p. 22
Series
McGannon Centre Working Paper Series
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URN: urn:nbn:se:hj:diva-3134OAI: oai:DiVA.org:hj-3134DiVA, id: diva2:33954
Available from: 2007-08-14 Created: 2007-08-14 Last updated: 2009-09-11Bibliographically approved

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http://mediaresearchhub.ssrc.org/consumer-brand-equity-of-the-media-the-value-perceptions-of-professional-media-buyers/resource_view

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Ots, MartWolff, Per-Erik

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CiteExportLink to record
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Citation style
  • apa
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