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Consumer Brand Equity of the Media: The Value Perceptions of Professional Media Buyers
Jönköping University, Jönköping International Business School, JIBS, Media Management and Transformation Centre.
2007 (English)Report (Other academic)
Place, publisher, year, edition, pages
New York: Fordham University , 2007. , p. 22
Series
McGannon Centre Working Paper Series
Identifiers
URN: urn:nbn:se:hj:diva-3134OAI: oai:DiVA.org:hj-3134DiVA, id: diva2:33954
Available from: 2007-08-14 Created: 2007-08-14 Last updated: 2009-09-11Bibliographically approved

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http://mediaresearchhub.ssrc.org/consumer-brand-equity-of-the-media-the-value-perceptions-of-professional-media-buyers/resource_view

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Ots, MartWolff, Per-Erik

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
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  • Other locale
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Output format
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