This paper accentuates the need to dedicate more interest to movement inherent in change. It introduces a polyphonic process view into strategic management theory. Inspired by the composer Bach (1685-1750), the paper affords an approach to the study of strategy process that assumes ontological interrelatedness between the individual and the world, and between the past and the future. The polyphonic character of the process is exposed and played out in to-and-fro movements of alternating and interweaving human voices. A polyphonic process view that captures a nonlinear flow of activities and dynamics at work on an individual level could be a valuable contribution to strategic management theory.