It has been suggested that problems in information searching, storing, and processing related to information overflow could be reduced by introducing information systems based on the Information Logistics approach providing the right information to the right place at the right time. However, in order to do so an understanding of what the right information, time, and place are is necessary, i.e. the information demands motivating the system must be known. In this pa-per a definition of the term information demand as well as different aspects thereof are presented together with ideas on how they can be analyzed. It is ad-vocated that the key to understanding such demands are to understand the con-text in which they exist and that the large part of such contexts can be derived from different types of Enterprise Models.