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Issues and Strategies in Managing Media Portfolios across Borders and Cultures
Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
2005 (English)In: Media Product Portfolios: Issues in Management of Multiple Products and Service, Mahwah, N.J.: Lawrence Erlbaum , 2005, p. 191-224Chapter in book (Other (popular science, discussion, etc.))
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Mahwah, N.J.: Lawrence Erlbaum , 2005. p. 191-224
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URN: urn:nbn:se:hj:diva-2302ISBN: 0-8058-5589-0 (print)OAI: oai:DiVA.org:hj-2302DiVA, id: diva2:33122
Available from: 2007-05-30 Created: 2007-05-30Bibliographically approved

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Hang, Min

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CiteExportLink to record
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