This paper proposes the use of the style approach to analyse media leaders. Since the information about them is often incomplete and biased, an approach based on behaviour seems helpful. After reviewing the concepts of the style approach, it is suggested that the procedural justice theory can complement it and help to link the two dimensions of the style approach: people- and task-orientation. Hence it is possible to implement the concern for people through fairness in the decision-making process, which in turn will lead to commitment and increased productivity. A framework for the analysis based on the described theory is presented, and then exemplified through the case of Michael Eisner and Disney.