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Media Portfolio Development: Strategic and Organizational Challenges
Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
2005 (English)In: Media Product Portfolios: Issues in Management of Multiple Products and Services, Mahwah, N.J.: Lawrence Erlbaum , 2005, p. 41-61Chapter in book (Other (popular science, discussion, etc.))
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Mahwah, N.J.: Lawrence Erlbaum , 2005. p. 41-61
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URN: urn:nbn:se:hj:diva-2184ISBN: 0-8058-5589-0 (print)OAI: oai:DiVA.org:hj-2184DiVA, id: diva2:33004
Available from: 2007-05-15 Created: 2007-05-15Bibliographically approved

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Achtenhagen, Leona

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