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War for a Ball: The impact of user-generated-content over the behavior of media consumer in times of crisis. A Footbal case study
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
2010 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

The recent breakthroughs in communication technologies have reintroduced the user to Internet. Media consumers became empowered with the capabality to produce, and will gradually shift from the traditional role of an audience to generate content, compete with mainstream media and construct new social and cultural realities. The impact user-generated-content is having over individuals and groups is still ambiguous and requires a better understanding of both the nature of UGC and the particularity of social media platforms as a channel. The pupose of this paper is to further the discussion on how user-generated-content impact audiences in terms of opinion and behavior, particularly during periods of crisis.

Place, publisher, year, edition, pages
2010.
Keywords [en]
User-Generated-Content, Social Media, Opinion, deindividuation, Collective Behavior, active audiences, Communication Models
Identifiers
URN: urn:nbn:se:hj:diva-12712OAI: oai:DiVA.org:hj-12712DiVA, id: diva2:326928
Presentation
2010-05-31, 13:00 (English)
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2010-11-05 Created: 2010-06-24 Last updated: 2010-11-05Bibliographically approved

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fulltext(778 kB)628 downloads
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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf